Tracking Archives

Do you know what many of the genuinely successful webmasters have in common? I am talking about those that earn five or six figures a year (or much more), specifically from their own content websites. They cover all types of diverse niches with all kinds of varied websites. And yet they all utilize the very same remarkable technology to help them produce their enormous income.

That technology is called “Google Analytics” - a fully free of charge tracking solution provided by Google. Analytics makes it very simple to obtain complete information on your visitors - and it directly links into additional Google high-quality services like Adsense and Adwords, supplying in-depth details to help you improve earnings and slash costs.

I’m convinced you’ll concur that Analytics sounds especially exciting. It is undeniably the kind of thing you need to provide your business venture an edge over your competition.

Nevertheless Analytics has one huge shortcoming. It is not easy to attach Analytics to a site, requiring special code to be integrated inside every single web page. That is why a great number of website owners do not really use Analytics. This problem is not unique to Google Analytics. It applies to every other web user tracking system accessible on the Internet. And it truly is a major hassle.

Not only do you have to revise all your pages - but you also run the risk that your HTML editor will “muddle up” the unique code if you ever need to revise your pages in the future. This issue stops lots of internet marketers from making use of user tracking systems altogether.

However, there is now internet marketing software that makes it as easy as pie to attach Google Analytics code or any other code to your whole site, devoid of needing to amend any of your web pages. You simply get your Analytics ID number from your Google account, paste it into the software, then upload the resulting script file to your web host. Google Analytics will subsequently be functional on each page of your site immediately and automatically.

Any serious internet marketer should be making use of this brand new software to develop their time management skills which will result in bigger profits. With this software, it sincerely is that painless to add the income-boosting power of Google Analytics to all your websites. As affirmed previously, the software is not limited to just Google Analytics. You can use it with any script or system that requires code to be added to your web pages. Imagine how much time and effort you can save by adding code for Google Analytics or any other code, script or system to all your web pages without modifying any of the page files.

Simply paste the code into the software and it will automatically add the code into all your web pages, devoid of you needing to amend a single page. This is truly the kind of timesaving, revenue-boosting tool you need for your online business. Yes, internet marketing and time management go hand-in-hand. To enhance your revenue, develop your time management skills. With that said, even the most skilled online marketers could do with assistance on occasion. Use the tools available to you and you will reap the benefits.

Use your favorite search engine to look for “software to add tracking code to websites” and learn how to use this terrific internet marketing tool. Internet marketing can be simple with the right information and tools.

Tracking The Results Of Online Marketing Methods

It is vital to track the results of your Online marketing campaign, so you can ensure the strategies you are utilizing are effective. If a particular strategy is not effective, do not continue to invest time and money on that strategy. This article will discuss some of the options for tracking the results of your Internet marketing campaign.

One way to assess the results of any Online Marketing campaign is to basically keep an eye on your own website traffic and sales. This is particularly essential when it is done in consideration with the type of advertising you are currently running. For instance if you begin a new advertisement campaign with ads showing on various high profile websites in tandem, you may possibly observe an almost immediate proliferation in site traffic and sales. This info most likely indicates the ads are successful.

On the other hand, the problem with using this kind of evaluation is it does not pinpoint successes or failures. If you start banner ads on five different websites at one time you might notice an instantaneous increase in traffic and sales but will not be aware which websites are the most efficient. For example, your advertisement may perhaps be running on five diverse websites but only one of these websites might be attracting interest for your small business. Similarly if you are running several different styles of ads, some styles might attract more attention than others but you will not be able to differentiate just by evaluating your website traffic and sales. The other four might only be generating nominal interest in your products or services. If you wish to employ this method for evaluating the feedback on your Online marketing efforts, it is advisable to only make one adjustment at a time so you can more precisely establish what is working and what is not. Alternatively you can invite customers to fill out a survey stating where they saw your ad so you can ask for feedback on your advertising efforts.

For a lot of experienced and successful affiliate marketers, ad tracking is basic to a successful affiliate marketing program or pay per click program. What specifically is ad tracking? It allows you to trace and take note of every click-through completed by visitors to your website and by other customers who got your referral link from some other source. It is usually an Internet ad tracking software that is used. There are ad tracking service providers as well, so you will just have to pay them to do the tracking for you. With ad tracking software, you can keep an eye on the movement of your marketing campaigns. These tools or programs are especially useful if you are engaged in a number of affiliate and pay-per-click programs and have placed ads in emails, pop-ups and pop-unders, message boards, auto responders, ezines, forums, assorted web sites or a number of ad service providers.

If you are sincere regarding affiliate marketing or pay per click advertising, keep in mind that your success lies mostly on promotion and your hard work. Be knowledgeable about whether your marketing techniques are successful or not, which works best for your program and which doesn’t. Start tracking your ads to help you know what works best and you will be on the desirable track towards success!

Access free ideas about free traffic - your personal guide.

Why Ad Tracking?

f you are having online ads, you will know how significant it is to always keep track of them. Actually, it is very crucial that we are aware of these ads and what they can actually do for us and our business. Ad tracking will make you recognize and will make you aware of the source or the origin of traffic to your website. If not, you will never be able to measure how much you ad campaign has been performing if it is at all performing. The moment that you track your ads, you will be receiving or you will have an opening or an opportunity to compute your ROI or return on investment.

Being serious about your business is fine but you have to make sure that you don’t just leave your ads there. You have to be aware of how much exactly you campaign is giving back to your business and make sure it is a revenue and not a loss. This is even more important when you run multiple campaigns. Fact is, you need to know exactly where you money is going to and unless you do, everything could go up in smoke and you’ll simply be sitting in a corner helplessly wondering how it all happened.

Needing a tracker is inevitable if you want quality work. If you already have a tracker but has a limited capacity, you are just wasting your precious time with it. What you want is something that gives you meaningful results, meaning, ad tracking that will actually make a difference when it’s time for you to make those all-important marketing decisions. This is especially true when you have a multi-media campaign. With a reliable ad tracking system in place, you can monitor all of your products or services which you promote through each of the marketing strategies that you are using.

Just search the Internet and you will immediately find a list of ad tracking service providers or software. What you must think about when choosing which of these to go with is control and flexibility.

You will need a system that will give you all the chances and all the opportunities that will give you the capacity to track your ads that can help your business This means you should be able to have as many trackers set up as needed. You should also be able to monitor your expenses in order for your ROI to be easily determinable for each of your campaigns.

When you do use many trackers for the many ads you’re tracking, you should be able to have simultaneous access for those ads so you would know which ones are actually working and which need to be improved. While this may sound very theoretical, this is actually the point when you are best poised to make your business perform better because only when you know how many people are coming to you, from where they are and for what particular reasons will you be able to really give them what they want. This is, of course, your only route to customer satisfaction and, definitely, whopping sales!

When running online ads, make sure you have the right conversion tracking tools as well as other utilities to give you your website statistics through the techniques of website analytics which you will find vital to your success

From Website Analytics To Optimization

Nowadays, there are so many websites on the internet and these online merchants are always on their toes in trying to make theirs the best in the industry. After all, competition is very stiff and they have to match each user’s expectations in terms of quality content and online service. These efforts even gave rise to the whole new industry of Search Engine Optimization in which companies invest on actual campaigns to improve their websites in an effort to grab volumes of traffic into their sites.

For an online merchant to survive the cutthroat business industry he or she should be able to keep up with the competition. No matter what type of business you have, you have to give due attention to the improvement of your website in terms of presenting your products and services, improving your call-to-action strategies, organization of information and ease of navigation. All these efforts should be geared towards increasing the possibility that your visitors actually become customers. For the long-term, your campaign must invest on customer satisfaction as a way of ensuring that it will not be a one-time deal and they will find reason to return in the future.

Businessmen used to track their ads and promotional activities using unconventional and unscientific methods and returned unpredictable results before the advent of website analytics. This meant that the information they gathered, allegedly for vital and often critical marketing decisions, was not very accurate and thus left a lot of room for mistakes and misrepresentation. There was a time when top research companies used surveys interpreted on mere estimation.

The businesses, because of modern analytics, are able to get the precise figures and information that will now compose a scientific body of data that is quantifiable and thus measurable. This inevitability of marketing campaigns now allows businessmen to have less chance of making mistakes and more room for success when making marketing decisions. Alternatively, customers are also given the opportunity to express, though indirectly, their wants and needs from a certain company. Furthermore, this has encouraged businessmen to devote more attention to their websites because now they are aware and targeted in terms of the goals they want to achieve when working to improve customer relations through website optimization.

To be able to satisfy the customers of a company, it should be willing and eager to put up and spend a lot of money for website analytics in order to have a better measurement and understanding of what a customer really wants and needs.

Even if this may entail a huge cost for the owner but the rewards afterwards are amazing and they are worth it. With these optimization techniques, an online merchant is able to calculate his return of investment (ROI) which makes web analytics even more indispensable for someone who can’t just rely on guesswork and intuition when the fate of his business is at stake.

When tracking your online ads, the same principle involving website statistics , conversion tracking and other techniques will work to give you an accurate picture of how your ads are performing so you’re able tailor them to the best shape they can be.

Most Internet marketers understand that having mini sites is the fastest and easiest way to make money online. They don’t require a lot of time, energy, or money to set up, and once you’ve got one up and running, you can sit back and just collect money from all the sales you’re making.

At least… that’s how it’s supposed to be, right?

The truth is that mini sites really ARE easy to set up. They really DON’T require much time, energy, and money to set up. So why is it that so few people actually make money with their mini sites?

The answer is that they never learned how to actually turn their mini site into a profitable moneymaker that runs completely on autopilot. The good news is…

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YOU’RE ABOUT TO LEARN HOW TO DO IT!
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Here’s what this is all about: My colleague Michael Rasmussen has just released a brand new video course that will walk you through the process of creating a killer mini site from the ground up, and then he’ll also teach you how to actually start making money with it right away and into the future.

If you’ve been looking for help with monetizing your mini sites, then this is exactly what you need. The best part? The videos are FREE! I’ll tell you more about that later. First, let’s talk about the videos themselves.

If you’re in a hurry, you can just check the videos out right now for free. Here’s the URL:

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OVERALL QUALITY
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It’s important to note that these are online videos that you access from your web browser. Michael uses Camtasia Studio to create these videos, which is the premier software program for creating screen capture tutorials such as these.

The first thing I noticed when I hit the play button on the first video was the incredible production quality. These are NOT your ordinary screen capture videos. In fact, I don’t think I’ve ever seen someone make videos that are this high quality before.

He uses beautifully created graphics to pass his wisdom along to you, and the sound quality is the highest you will ever hear in an Internet marketing product. They sound like they were recorded in a professional studio.

Michael explained to me that he was sick and tired of seeing all the low quality videos out there, and so he set out to create something different in order to raise the bar in our industry. I think that, when you see Mini Site Profits Exposed for yourself, you’ll agree that he has succeeded.

Now let’s move onto…

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THE ACTUAL VIDEOS
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Here’s a brief summary of each video. Obviously it’s impossible to list every single thing here, but I want you to get a feel for what each one covered, and how well it covered it.

VIDEO 1 - INTRODUCTION

This videos introduces you to the entire course, as well as the teacher himself. You’ll learn what you can expect from the course, and why it’s structured the way it is.

Michael realizes that you may not have heard of him, and so he spends some time establishing his credibility with you by sharing some of his biggest successes. It doesn’t come across as bragging at all. Michael explains that, in order for you to get value from the teachings, you need to have faith that the teacher actually knows what he’s talking about. By the
end of this video, you will have no doubt.

By the way, this is a good lesson for all of us product developers. If you want people to accept you as an authority on any subject, you first need to establish your credibility with the reader. That way he’s willing to relax, and trust that what you’re telling him is sound advice.

VIDEO 2 - THE BASICS

This video will introduce you to the basics of mini site marketing. This will set the foundation that all future learning will rest upon, so it’s important to pay close attention to this one.

You’ll learn:

* What mini-sites are, and what makes them different from regular content sites.

* Which businesses they work well for… and which ones they don’t.

* The right mindset to have when it comes to creating mini sites as part of your online business strategy.

* And the different tools you need to get started.

This was a great video, and did an excellent job of kicking things off, and building the foundation for the rest of the course.

VIDEO 3 - SQUEEZE PAGES

This is probably one of the most useful videos of the entire course. Every Internet marketer needs to build an email list, but how do you do it? What is the best way to capture the most opt-ins?

The answer is ’squeeze pages’. This video will teach you:

* Why using a squeeze page is far superior to other opt-in methods.

* The single most important thing you must include at the top of your squeeze page to skyrocket your opt-in rate.

* The secret structure of a squeeze page, and why most marketers get it wrong (which costs them a LOT of money).

* The most important to include in your opt-in process that will make sure that people actually receive your email.

After watching this video, you’ll know everything you need to know to start building a massive opt-in list right away. This will probably be the first video that you ‘take action’ on. You’ll be so excited about the possibilities, that I guarantee you’ll go and create your own squeeze page right away.

VIDEO 4 - MINI SITE COPYWRITING - PART ONE

Nothing happens until the sales copy is written. Graphics alone will never sell a product, but sales copy alone WILL. This video begins to demystify the mysterious process of writing words that make people whip out their credit cards and buy.

Specifically, you’ll learn:

* Why you need to learn copywriting, even if you “hate to write”

* What a compelling offer looks like, and how to tell the difference.

* How to write an eyeball-grabbing headline that practically forces your readers to go through your entire page.

* A simple trick you can use in your opening to make your reader want to learn more.

There is no skill that is more important to your success than the ability to write killer sales copy. Make sure you pay extra attention to this video, as well as…

VIDEO 5 - MINI SITE COPYWRITING - PART TWO

This video dives right into the individual components of a killer sales letter. You’ll learn how to create the “secret structure” of a mini site sales letter that makes big money. Specifically, you’ll learn:

* How to create captivating body copy that draws your reader into the sales letter.

* Bullets that force your reader to keep reading the whole page, and makes them insanely curious and want to buy your product

* How to take the risk off people’s shoulders, so they’ll feel safe buying from you.

* How to craft your ‘call to action’, and get people to whip out their credit cards and buy immediately.

* The secrets of writing a killer P.S. that helps seal the deal, and flip your prospect into a buyer instantly.

This video covered a surprising amount of detail, especially considering that this course is not specifically about copywriting. Michael Rasmussen is definitely someone who overdelivers in his educational products.

VIDEO 6 - HOW TO AUTOMATE THE DELIVERY OF YOUR INFOPRODUCT

Unless you want to be chained to your computer, you must learn how to put your mini sites on autopilot. The only thing you should be doing is driving traffic, and letting the site itself do all the work, including the work of instantly delivering the product to the customer.

This video will walk you through the process of automating your product delivery, so you can just relax, and collect the money. The best part is… once you have this automated system set up, you never have to touch it again.

VIDEO 7 - HOW TO “GROW” YOUR SALE

This video is guaranteed to be an eye opener for almost everyone who watches it, even the experienced marketers. Michael dives into some of the most effective ‘upselling’ techniques that I’ve ever seen.

Nowhere else on the Internet have I seen such a thorough tutorial on how to increase the ’size’ of your orders. You’ll learn:

* The psychology of ‘upselling’, and how to use it make your customer spend even more money with you. The best part? He’ll think it was his idea!

* The absolute best time to upsell your customer. This one will surprise you when you realize how much money you’ve been leaving on the table by skipping this step.

* 5 simple techniques to increase your profit by up to 100%.

If you’ve already got a mini site that’s up and running, this video will make a big difference for you right away. Use any of these ‘plug and profit’ strategies to increase your income literally overnight!

VIDEO 8 - CREATING AN AFFILIATE SALES FORCE

If there’s one thing I’ve noticed that all successful marketers have in common, it’s that they have a great affiliate program. They create a program that allows other people to make good money by promoting their products, and they get to just sit back and relax, while everyone else is doing the hard work of promoting FOR them.

If you’ve ever dreamed of having an army of motivated sales people working hard to make you money, then you’re going to love this video. Michael will teach you:

* What an affiliate program is, and how to set one up very quickly.

* Exactly what tools you need to give your affiliates (most people miss the mark here, so pay extra attention to this part).

* Why merely having an affiliate program is NOT enough to convince people to sign up, and what you can do instead to have people eagerly trying to become one of your affiliates.

* How to motivate affiliates to sell for you.

VIDEO 9 - MINI SITE MISTAKES TO AVOID

Let’s face it… it’s not enough to explain what you should do. You also need to know what mistakes you should avoid. Michael has already made these costly mistakes, but you don’t have to. You’ll learn:

- Why people do judge a book by its cover… and how to capitalize on that for your mini-site

- The single biggest reason people don’t buy from a mini site, and how you can apply this ‘instant fix’.

- The single biggest thing that will kill your mini-site (it’s not what you think, and making this mistake is a surefire way to drain money from your bank account FAST!)

- Two list building mistakes that’ll cripple your long-term profits.

VIDEO 10 - SECRETS OF CREATING A PRODUCT FUNNEL

This video will walk you through the process of designing a product line that will make you a TON of money. There’s a lot more to it than you’d think, which is why this important concept (which was taken from direct marketing) gets it’s own video.

After watching this video, you’ll understand why you can’t just have a single front end product, and you’ll know exactly what to do in order to get your customer to keep buying more and more expensive products from you… completely on autopilot!

This video is a MUST for any serious marketer who wants to make a lot of money from their online business.

VIDEO 11 - OUTSOURCING SECRETS FOR WORKING LESS, AND MAKING MORE

The title of this video says it all. You’ll learn all of Michael’s secrets for getting top notch freelancers to help you create your mini site empire in record time.

Let’s face it, you can’t be an expert at everything that mini sites require. For example, it’s really tough to be a top notch graphic designer, while also mastering HTML, and then becoming a killer copywriter, on top of also creating the product itself.

And the list goes on and on. If you want to be efficient, and begin making money as fast as possible, outsourcing is the secret to making it happen. This video will show you exactly what to do, as well as some common (and very expensive) pitfalls to avoid.

VIDEO 12 - OUTSOURCING SECRETS FOR WORKING LESS, AND MAKING MORE

Let’s face it… it doesn’t matter how great your mini site is if you don’t get any traffic coming to it. Getting traffic can be one of the most confusing and mysterious parts of making money online IF you don’t get the proper education.

Thankfully, Michael really dives in, and gives you a lightning fast education in this area. Specifically, you’ll learn:

* How to use Pay Per Click (PPC) advertising to get targeted traffic fast.

* 3 ways to get targeted traffic without spending a dime.

* 2 ways to leverage the experience and contacts of other people to explode your traffic.

* 3 traffic strategies to avoid like the plague!

By the time you’re done with this video, you’ll know what to do right away to begin driving targeted visitors to your mini site.

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DELUXE VIDEOS
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Mini Site Profits Exposed comes with 12 videos, and has more content than most 300 dollar home study courses. And did I mention that it’s free?

If you decide that you want to continue your education, and get the biggest possible advantage, you can also upgrade to the deluxe course for a small fee. The deluxe course contains four full-length videos that each cover one advanced topic in great detail.

Here’s a breakdown of each video:

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VIDEO 13 - DESIGNING A KILLER BACK END THAT RUNS COMPLETELY ON AUTOPILOT
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This deluxe video could easily be a whole course in itself. It walks you though the entire process of setting up a back end that is completely automated using an autoresponder system.

You’ll learn how to set up your autoresponder to automatically remove a person from your prospect list after he buys, and then insert him into your customer list. This is where your new autoresponder sequence will start promoting your back end products automatically.

Bottom line… if you want to make the big bucks like all the Internet marketing gurus, you need to create a back end that works hard for you while you’re out creating new mini sites and developing new products. This video will show you how.

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VIDEO 14 - LIST BUILDING SECRETS
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In this deluxe video, Michael will walk you through some of his best tactics for growing a massive list from your mini site. He’ll not only teach you what to add to your mini site, but he’ll also show you what you must REMOVE from your mini site in order to get the most possible subscribers.

Building a list is about SO much more than just offering a free newsletter. In fact, Michael shows you five different things you can offer your readers to get them to instantly give you their name and email.

You’ll also learn the best places to actually put the opt-in email form on your mini site. You’ll also learn about pop ups and tell-a-friend scripts, as well as a bunch of other incredible tactics for growing your
list.

I have a hunch that you’ll find yourself referring to this video over and over again.

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VIDEO 15 - MARKETING ACTIVITIES THAT MAKE YOU MONEY
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When you think about all the ’stuff’ you can do to drive traffic to your site, it’s hard to know what you should focus on first. This video will walk you through the four most important marketing activities you can do to drive traffic to your mini site.

Once you master these four, you’ll never have to wonder what you should do when you start a new mini site. You’ll have an easy-to-follow road map for driving tons of targeted prospects to your site, so you can begin making money ASAP!

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VIDEO 16 - MAKE MAXIMUM PROFITS FROM YOUR MINI SITE
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In this final deluxe video, Michael will reveal his best kept secrets for squeezing maximum profit out of any mini site. These are techniques that you have NOT seen before, so you’ll want to pay extra close attention to this one.

Think about it… if you’re going to put the time in, and set up a mini site the proper way (like Michael shows you in these videos), then it only makes sense that you’d want to make the most amount of money possible from it.

In this video, you’ll learn:

- How changing one sentence on your mini site could double your profits easily.

- How to instantly increase the dollar amount of your average order (which puts more money into your pocket).

- The one thing you must add to your ‘download page’ that will instantly increase your income (with no extra work, once this thing is put into place).

- How to turn your actual product into a money making machine!

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CONCLUSION
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Whew! That was a lot of information, and I hope it helped you decide to check out Michael Rasmussen’s Mini Site Profits Exposed video course. Remember the course is absolutely free, so you have nothing to lose.

Michael believes that it’s important for him to prove himself to you before he ever asks you to buy anything from him. He wants to show you that he will deliver you the absolute best education available anywhere, and he’ll gladly do it for free… just to win you over!