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SEO: 40 Link Building Techniques

Was doing some research on link building and this list of 101 techniques seemed pretty promising so I’d thought I’d share. We employ some of these stratedgys when doing link building for clients, and most of these things can be easily done for yourself! Always proceed with caution and make sure the sites you’re linking back to yourself are not crap. Think quality and quantity.. There’s no sure-fire way to help raise your backlinks or SEO, but these things help!

Here’s the list (cut and pasted from the article at SEOBOOK.COM)

1. Build a “101 list”. These get Dugg all the time, and often become “authority documents”. People can’t resist linking to these (hint, hint). Lol.. thought this was hilarious!!

2. Create 10 easy tips to help you [insert topic here] articles. Again, these are exceptionally easy to link to.

3. Create extensive resource lists for a specific topic (see Mr Ploppy for inspiration).

4. Create a list of the top 10 myths for a specific category.

5. Create a list of gurus/experts. If you impress the people listed well enough, or find a way to make your project look somewhat official, the gurus may end up linking to your site or saying thanks. (Sometimes flattery is the easiest way to strike up a good relationship with an “authority”.)

6. Make your content easy to understand so many people can understand and spread your message. (It’s an accessibility thing.)

7. Put some effort in to minimize grammatical or spelling errors, especially if you need authoritative people like librarians to link to your site.

8. Have an easily accessible privacy policy and about section so your site seems more trustworthy. Including a picture of yourself may also help build your authority.

9. Buy relevant traffic with a pay per click campaign. Relevant traffic will get your site more visitors and brand exposure. When people come to your site, regardless of the channel in which they found it, there is a possibility that they will link to you.

10. Syndicate an article at EzineArticles, GoArticles, iSnare, etc. The great thing about good article sites is that their article pages actually rank highly and send highly qualified traffic.

11. Submit an article to industry news site. Have an SEO site? Write an article and submit to WebProNews. Have a site about BLANK? Submit to BLANKinformationalsite.com.

12. Syndicate a press release. Take the time to make it GOOD (compelling, newsworthy). Email it to some handpicked journalists and bloggers. Personalize the email message. For good measure, submit it to PRWeb, PRLeap, etc.

13. Track who picks up your articles or press releases. Offer them exclusive news or content.

14. Trade articles with other webmasters.

15. Email a few friends when you have important relevant news asking them for their feedback and/or if they would mind referencing it if they find your information useful.

16. Write about, and link to, companies with “in the news” pages. They link back to stories and blog posts which cover their developments. This is obviously easiest if you have a news section or blog. Do a Google search for [your industry + "in the news"].

17. Perform surveys and studies that make people feel important. If you can make other people feel important they will help do your marketing for you for free. Salary.com did a study on how underpaid mothers were, and they got many high quality links.

18. This tip is an oldie but goodie: submit your site to DMOZ and other directories that allow free submissions.

19. Submit your site to paid directories. Another oldie. Just remember that quality matters.

20. Create your own topical directory about your field of interest. Obviously link to your own site, deeplinking to important content where possible. Of course, if you make it into a truly useful resource, it will attract links on its own.

21. Tag related sites on sites like Del.icio.us. If people find the sites you tag to be interesting, emotionally engaging, or timely they may follow the trail back to your site.

22. If you create something that is of great quality make sure you ask a few friends to tag it for you. If your site gets on the front page of Digg or on the Del.icio.us popular list, hundreds more bloggers will see your site, and potentially link to it.

23. Look at meme trackers to see what ideas are spreading. If you write about popular spreading ideas with plenty of original content (and link to some of the original resources), your site may get listed as a source on the meme tracker site.

24. Join the Better Business Bureau.

25. Get a link from your local chamber of commerce.

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26. Submit your link to relevant city and state governmental resources. (Easier in some countries than in others.)

27. List your site at the local library’s Web site.

28. See if your manufacturers or retailers or other business partners might be willing to link to your site.

29. Develop business relationships with non-competing businesses in the same field. Leverage these relationships online and off, by recommending each other via links and distributing each other’s business cards.

30. Launch an affiliate program. Most of the links you pick up will not have SEO value, but the added exposure will almost always lead to additional “normal” links.

31. Depending on your category and offer, you will find Craigslist to be a cheap or free classified service.

32. It is pretty easy to ask or answer questions on Yahoo! Answers and provide links to relevant resources.

33. It is pretty easy to ask or answer questions on Google Groups and provide links to relevant resources.

34. If you run a fairly reputable company, create a page about it in the Wikipedia or in topic specific wikis. If it is hard to list your site directly, try to add links to other pages that link to your site.

35. It takes about 15 minutes to set up a topical Squidoo page, which you can use to look like an industry expert. Link to expert documents and popular useful tools in your fields, and also create a link back to your site.

36. Submit a story to Digg that links to an article on your site. You can also submit other content and have some of its link authority flow back to your profile page.

37. If you publish an RSS feed and your content is useful and regularly updated, some people will syndicate your RSS content (and some of those will provide links… unfortunately, some will not).

38. Most forums allow members to leave signature links or personal profile links. If you make quality contributions some people will follow these links and potentially read your site, link at your site, and/or buy your products.

39. Most brands are not well established online, so if your site has much authority, your review related content often ranks well.

40. Review relevant products on Amazon.com. We have seen this draw in direct customer enquiries and secondary links

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Making Money With Membership Sites

There are many making money opportunities on the internet market. To encourage genuine interest and tracking, most sites require membership, free, basic, premium and so on.

These website developers earned their money providing services to these people. These sites normally come in two types initially, free membership to attract people with basic privileges and for more privileges these people need to upgrade to paid membership.

Another type would be the free trial period, where member signed up for a programmed and get to use it for a 30-day free trial period or 14-day trial period and so on.

There are many membership sites in the internet, for which both the website developers and the users can make money. One popular example is Second Life. Different privilege are given to free members and premium members, with the major difference being the ownership of land. Premium members can buy land. Buying land enable land owners to build their own business, rent the land or resell the land. These are the money making opportunities for members.

For members, referral fees are being paid to them also if they can refer people to sign up these sites. These is to attract more people to sign up the programs, a way to sustain the websites.

For website owners, providing membership sites enable them to collect regular monthly ‘income’ from membership, another type of money making opportunity. In addition, Second Life has land for auction for these premium members. This is another revenues for website developers. Providing additional ’service’ in additional to membership payments. These are additional ways of making money.

To make money with membership sites, you need to provide a service which users can enjoy or have values in joining the program - such as making money, storage disks or storage of documents, games etc.

By providing free trial or free membership, you attract people to your site. By providing affiliate program or referring fees, the site can get more exposure to people, ’saving’ on advertisement in some sense. However, to earn money from the membership site, there must really be value-added services, and quality services.

A good service and good site will ensure your existing users to stay with you and also to recommend it to their friends. There is no limit to a membership site. As you grow, the users grow with you. As the site get popular, additional accounts with more privilege are added, thereby increasing the website developers’ income opportunities further.

Thus making money with membership sites is a good way of making money. It is a program where you can make money while you sleep! It is a program that you can make money anywhere as long as you have a computer and internet connection. It is a program where you can make money at the comfort of your home too!

Is a Membership Site in Your Future?

What if it was Free to set up?
What if you could set it up in 6 minutes or less?
What if you could do this multiple times?

Learn How How to Set a Free Membership Site.

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Optimizing Your Website For Sales.

When I first started with my domains, I thought I would make them attractive with pictures all over and all kinds of gadgets for all my visitors to look at and play with. But I was forgetting one extremely important thing.

What I was forgetting was my focus. What was I trying to accomplish with my domain. Was I trying to entertain everybody or was I trying to sell products to make money. Well, of course, I wanted to sell what I was advertising, but I was getting side tracked and thought by making the website cute and fun, the sales would follow.

What happens when you do that is your prospective buyers get side tracked also. You are taking their focus away from the product to the cute and fun things. If you look at the websites of all the successful promoters and gurus, you will find a simple, straight forward sales page. And the best pages are relatively short. Short so that you do not have to scroll down to see the whole page including the opt-in box.
Normally when you first start out, you have one website. You decide on a domain name, find a hosting service and presto, you’re on the web. Most of the advice I received when I first started was to post a blog every other day on my site to keep things interesting. So, I was putting a link to my opt-in page in that blog and hoped people would click on it and go there. That’s alright, but its not really optimizing your site for what you want to do with it.

If you are promoting as an affiliate, then you will have access to an assortment of sales pages that post on your site. If you have your own product or service to sell then you can have your sales pages made for you by one of the many services you can find by doing a Google search or you can make your own. There are a couple ways of doing this.

One way is to make the home page of your site a “static” page,opposed to a “dynamic” page. A static page remains the same while a dynamic page changes with every post. To make or understand how to make a static page with Wordpress, I would recommend visiting Mark McLaren’s website mcbuzz.wordpress.com. On the static page you can create your sales page with images and opt-in box using the html option in your admin area. You can also have an opt-in box on your sidebar if you are indeed using wordpress and a widget ready theme. Just go to your admin>appearance>widgets and select a text box, drag it over to the sidebar insert area, open it up and insert your autoresponder code, save and close.

My preference, and I think the best way, is to make your own page with a html editor. I use NVU, its a free download, and after playing around with it a bit, you will be able to create your very own zinger sales and opt-in pages. If you do a Google search on NVU Tutorials you’ll find good instructions on how to use NVU plus the new Kompozer editor that is, basically, the replacement for NVU. With both of these you can create, design, and then publish your new pages to your site.

This way you can create tables, insert images along side your sales copy, have your choice of about a zillion different fonts, and pretty much do whatever you want. And, of course, be able to insert your autoresponder code on the source page. You can even modify that a little to place it where you want.

Now, if you want your sales page to be the page that comes up when someone types or pastes your domain name in their browser, you need to change a thing or two. If you don’t, you will have to have a link or people will have to type in something like http://yourdomainname.com/yoursalespage.html.
First of all, your home page will be listed as /index.php(I’m using Wordpress as the example in this article). You will need to change this to something else. I just insert “old” in front of index so I can undo what I did in case the wagons start to circle. And I make this change in FileZilla just because its easier for me to identify the right page to change there.

Secondly, then, you will want to save your new page as index.html and after completing the previous step, publish it to your website using your html editor or save it to your desktop and use your FTP Client to upload it. I always check to make sure everything works before moving on.
You can also include a link in your sales page to other pages at your website - like to your blog, resource,about, or any other page. If you use Adwords you will be able to use your actual domain address instead of a long drawn out URL that you would use something like tinyurl to shorten.
Best of luck and I hope this is of some value.

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3 Tools You Need For Affiliate Marketing

The other day I was watching a home improvement show on cable. The remodeler was installing a new deck, with an awesome built-in grill. I could practically taste the burgers and barbecue already.

But then he said something like, “Backyard parties and dinners from the grill won’t happen unless you begin building your deck with the right tools.”

The right tools… that’s what my grandfather always said when I was growing up.

It didn’t matter if I was making a soap box derby car, a napkin holder for a mother’s day present, or helping him install a new roof on our house. If he caught me trying to slide by with a tool that wasn’t right for the job he made me hustle and get the right one.

Usually these tools were very inexpensive, yet when I used them they saved me a ton of time because I could
work so much faster. It’s like that in affiliate marketing too.

It doesn’t matter if you’re following the blueprints given to you in a $2000 course and have all the head knowledge in the world about affiliate marketing. If you don’t use the right tools it will take you
much longer to achieve your goals.

So here are a few tools that will save you time as an affiliate marketer:

* Using WordPress to create your blog. You do have a blog, right? I hope so, because a blog is one of the best ways to develop a following and build trust, which leads to increased sales. WordPress is the quickest way to set up a blog and a WordPress blog will show up in the search engines more quickly.

* Google Alerts and Google News. One of the fastest way to find ideas for content for your blog is to go to Google News and type in search terms for your niche. For example, I just typed “golf drives” into Google News. A story popped up about Tiger Woods and how he has maintained focus despite extra distractions this year. If I had a
blog in the golf niche this would be good material for a post about how to remain focused. You can also sign up to have Google Alerts send you an email with stories for certain phrases.

* WordPress plugins. From SEO to getting rid of spam comments, plugins are tools that will ensure that your blog operates at maximum efficiency.

Most of the above tools are free (some plugins have a small fee). All of them save you valuable time.

For one of the best “set it and forget it” tools for WordPress blogs, check out this plugin that will automatically insert Clickbank ads onto your blog:
Wordpress ClickBank Plugin

This article was written by the owner of Blog Marketing

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Nowadays there are many different ways of building a website. Whilst experienced webmasters will still build their websites in HTML, XML, Javascript and PHP (and novices like me will mess around with Frontpage), the reality is that it is no longer necessary to know a website scripting language in order to be able to build an effective website.

Over the past few years, the internet has seen the growth of many content management systems through which it is possible to build a highly effective website in a very short period of time. However, perhaps the most successful website creation resource is WordPress. Whilst true content management systems like Joomla and Drupal have many attractions, the fact is that WordPress has become the ‘de facto’ website building system of choice for the majority of online marketers. This is why it is likely that my next niche site will be based around a Wordpress theme.

As happy as it makes me to spend hours fiddling around with Frontpage to create websites such as The Archery Site, The Calligraphy Site and The Origami Site, I may have to accept that I don’t have a designer’s bone in my body, bite the bullet, and adapt somebody else’s theme to suit.

Thousands of people have created add-ons or plug-ins for WordPress that have significantly enhanced its usability and flexibility. In addition, there are hundreds of free site templates (or themes as they are known in the WordPress world) that enable you to make your site look almost any way you want it to as well.

Consequently, there is almost nothing that you cannot do using WordPress as the basis of your website. For this reason, an increasingly large number of people are using WordPress as their site building tool of choice.

WordPress is not perfect – no site building system ever is – but as a shortcut to creating an incredibly effective website in a matter of a few moments, it would be difficult to find anything that is more effective than WordPress.

Let us therefore start to look at how you set up WordPress in the first place.

The first thing to understand is that there are two different versions of WordPress.
At WordPress.com, you will find a free blogging platform that is hosted by WordPress themselves, and is largely similar in terms of flexibility and adaptability to Google’s Blogger platform that I use for all of my blogs - IE, OK but not great. Whilst using this site will enable you to create a blog very quickly and easily, this is not the version of WordPress that you are going to use because it does not have the adaptability of creating a site hosted on your own servers.

The version of WordPress that you want to focus your efforts on is available from WordPress.org. This is the version that you download and install on your own site, which obviously gives you a far greater degree of control and flexibility over a hosted platform such as Blogger.com and Wordpress.com.

Downloading the software to install WordPress is completely free, and there are detailed instructions on the site to install WordPress using what the site homepage calls the ‘famous 5-minute installation’

However, depending upon the web host that you are using, it may be possible to install WordPress on your site even more quickly than this.
Before starting any installation, you will need to register a domain name and set up an appropriate web hosting account. Consequently, even before doing that, you need to decide what the topic or subject matter of your site is going to be, in other words, find your niche.

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