Anyone who is genuine about SEO will have long ago realized that fire fox is the best browser for anyone interested in organic search marketing. The number of plug ins and tool bars available for fire fox that are designed to assist with all aspects of SEO must run into the thousands. There are tool bars and plug ins available for everything from rank checking and code validation (something that is going to be far more important when google caffeine comes into play) To link analysis and link partner searching. There are even plug ins to check the on-page optimization of any page as you view it in your browser. In this article I am going to talk about only a few of these plug ins, the ones that I myself use on a day by day basis and would vouch for to others.

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Coming in at the impressive first place is Seo book’s brilliant tool bar. The tool bar contains many tools but my two favorite are SEO X ray, and Rank checker. SEO X ray can be used whilst viewing any page to display the number of inbound links a page has and lot of other handy information, It can also tell you who is the registrant of the domain, and the domains age, all handy information to have when conducting research. Rank checker, is as you would expect, a rank checker. It has the ability to check multiple keywords at a pretty impressive rate on google and yahoo. You can save the results and also create keyword profiles for limitless number of domains. Although I do use far more advanced (and expensive) corporate edition rank checking and reporting software to provide my customers with their monthly SEO Services reports, I find this tool great for checking ranks on a spur of the moment basis, perhaps when a client is on the phone asking for a progress update etc. Having said that rank checker does support the exporting of results to excel, so there is no reason that it could not be used for client reporting.

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Coming in second place is the seomoz tool bar, a lot of especially good features but a big negative point is that most of the top features are only available to paid subscribers of seomoz. One very useful feature that is available to free users is the ability to highlight any links on a page that have been tagged with the rel=no follow attribute. This is very handy when link building as it allows you to identify at a quick glance whether a page is worth targeting for links or if they no follow all outbounds. I am sure that this tool bar could be as good if not better than the Seo book one, but the fact that they have restricted access to some tools that are in the most part freely available form other sources means I have to mark them down.

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Search status tool bar is another useful plug in for fire fox, it displays link scape rankings, Alexa rank, compete rankings and google page rank in bar graphs (much as pr is normally shown) Its a good way to speedily assess the traffic and link value of a page in a quick glance, a very useful tool for anyone providing SEO Packages.

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