Article marketing is an ideal way to improve your website traffic without expending too much energy. All you need do is to write a few decent articles, and your traffic will increase significantly.

The writing must be relevant to the topic or niche of your website, or at least the page that you intend to direct traffic towards. That is one tremendous advantage that article marketing has over most other traffic building programs: you can direct the traffic to whatever page on your site you wish.

This is done by means of your author’s resource box, that is an area set aside by most article directories for a few words about yourself and a link or two back to your website. That link need not be only to your home page, but can be to any page on your site that you choose. The page you choose, however, must be relevant to the article you have written. You don’t send a reader to a page on octopi if you have just written an article about giant squid or turtles.

One mistake that many authors make is to fail to understand what is allowed in the resource box, sometimes called a bio. Some allow HTML and others don’t. Some allow links and others don’t. If you are not allowed a link to your site then there is little point in providing a directory with a free article. Don’t use these sites, and there are several of those that I have come across. Some directories do not provide a resource box, but allow you to add a few words with your url at the end of the article.

It doesn’t matter, as long as you are allowed to provide a link back to your website. You then get a one way link to your site, but even better in many cases, you also get traffic from people that like your writing and click on your link to visit your website for more information. Depending on the topic of your article, and how you submit it, that can be a massive short-term jump, or a steady stream over a longer period. The ideal is a combination of each, but that depends on your submission strategy and how many versions of your article you submit.

The versions matter, because if you can produce a few versions and submit different versions to different groups of directories, then you will get better results. That is because after a while, the search engines will begin to detect that a number of article directories, and other websites, have the same content (your article). They will then begin to drop some of these from their listings as being less relevant, and this will continue theoretically until there is only one directory or site with your article on it.

So make the best of it and submit it to as many article directories as possible for a quick burst of traffic, then write others to keep it going. Rather than write four versions of your article for four sets of different search engines, you are better writing four articles, each to be sent to all the search engines. That works better because I have tested it.

Article marketing can be used to increase your website traffic, but you can maximise that increase if you use the directories and your articles intelligently.

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Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site.

Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.

An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want.

The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts. There are many tools in the Internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out.

Keyword density is an indicator of the number of times the selected keyword appears in the article. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your articles will probably be rejected as an artificial articles or spam articles.

Keyword density is always expressed as a percentage of the total word content on a given article.

Suppose you have 100 words on your article (not including HMTL code used for writing the article), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your article. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your articles. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:
• Copy and paste the content from an individual article into a word-processing software program like Word or Word Perfect.
• Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
• Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
• When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
• Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

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Blogging is a passion and the same time an opportunity to get places. People who often find themselves searching for identity and purpose would be surprised at how blogging can make a difference for them. Indeed, it is something worth checking and people who love to write about anything should very well check it out.

And now for the one qualifier. Content may be king, but content alone is like a figure-head king who talks a lot but doesn’t get anything done. For the monarchy to be effective, you have t actually write good and appropriate content.

The first step to write a marketing blog is to set your goals and know why you blog. What this means is that you have to understand that a blog is not an open invitation to post sales material and self congratulatory tripe. The purpose of your blog should certainly be to inform, but it is also an opportunity to communicate with your clients. Search engines may like blogs because of constantly updated content, but customers have come to trust blogs because they feel like this is a chance to “get to know” the company – not subject themselves to more mindless sales material.

When you are writing content for your blog you need to keep a few things in mind. First of all, a business blog, while not exactly creative writing, is not really technical writing either. Everyone has their own style and, depending on the subject matter of the blog, different styles are appropriate for different industries. But in general, a blog should be written in a more conversational tone. This will help you avoid the marketing-speak that can otherwise creep into a valid article.

Next, make sure that your grammar, punctuation, and spelling skills are regularly exercised. All you have to do is spend some time visiting forums or reading blog replies to know that most Internet users don’t have the best grammar or vocabulary in the world. This does not, however, mean that you can allow your blog to slip down to the same level. You are being held to a higher standard as a content publisher than you would be as a normal visitor. And visitors will recognize poor grammar in others, even when they don’t practice it themselves.

Now, what do you write about? Obviously a marketing blog is going to be heavy with articles about products or services. This is the perfect place to discuss your new endeavors, as long as you remember to keep it a discussion. People can get advertisements anywhere. They don’t need them and, more importantly, they don’t want them from your blog.

Ideas are hard to come up with these days because every writer wants to be unique in order to stand out and it seems like someone has already conveyed your idea to a site or several sites. Even if you write about something different, sooner or later someone will copy your work. Also, there are times when you do not feel like writing but you have to produce something at the end of the day.

If you have faced any of these situations, what can you do about it? You can browse online to get ideas. There is nothing wrong with having the same topic as someone else as long as you tackle it on a different angle.

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A novel way for a writer to keep prospects and fans in the loop on their progress as a writer is through the use of a web log or ‘Blog’.

“This notion of self-publishing, which is what Blogger and blogging are really about, is the next big wave of human communication. The last big wave was Web activity. Before that one it was e-mail.” – Eric Schmidt

This online tool has allowed many writers to share thoughts, humor, politics, and more with any and all who would visit. Since the Internet is a device of connectivity it also allows for immediate feedback in ways standard publishing cannot offer.

Essentially the web has created a means for someone who has not been discovered to find an audience who is interested in what they have to say.

For some, a blog is intended to be private in that they do not promote the blog for mass consumption, however with the growth of blogging it has become more difficult to ensure your blog will remain essentially a private journal.

As Eric Schmidt pointed out, blogging has become a form of self-publishing. In this case the author becomes the editor and publisher and has total artistic control. The use of Google Adsense can also provide residual income to help pay for any costs associated with your blog.

A blog can be very useful to a writer. It provides an outlet for regular writing, but it also allows people who enjoy your work to take in your regular posts and feel a greater connection to you. Some random blog-thought has been transformed by their owners into long form articles and stories.

“At its best, blogging is all about change. The format suits writers who want to move fast.” – Naomi Darvell

Many blogging sites allow the use of photographs and audio. For instance, if you had a book signing you could use photos from the event in the body of your blog. If you have a recording of a portion of your book that you are authorized to rebroadcast it also can be placed in your blog. Links can be provided to encourage visitors to check out similar blogs by other writing friends – and best of all a blog can assist visitors in finding where they may find other work you’ve produced along with information on how to purchase any available books you may have.

People who enjoy reading blogs will find a circle of blogs that entertain, inspire, and make them think or laugh. Having a blog that is tied into a personal website can go a long way in connecting with those who may already have an appreciation for your work.

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When reading your article a reader can get warmed up and react on your article in several ways. A responsive reader will want to:

1) Visit your website link in the resource box

This is probably the most common response people seem to go to, even if it is the wrong one. People are so fixated with wanting their readers to go to their websites and buy straight away.

Tell me something, how many strangers on the Internet have you brought something from because they just told you a great story? None right?

You have to preheat (or presell your readers) the oven before you can ask for their credit card details.

Sending your readers to your website will usually result in a lower sales percentage straight off the bat. That is of course if you are selling them anything at all.

If you were selling them something, the best bet would be to send them straight to your newsletter signup link in your resource box.

But if you are sure you want to send them to your website, the best way to do that is to tell your readers (in your article) that if you go to your website (in your resource box), there is a free gift (of value) they can get, just by visiting your site.

Make sure if you do this, it’s not a blatant plug for a product and the gift is of real value, or very few publishers will publish your article, and fewer readers will respond to you in the future. No one likes being sold straight off the bat, and by giving them a free gift, or getting them to give you their email address some way is the best way to go.

2) Visit your affiliate link

This one is quite tricky.

For starters, some publishers don’t allow you to put affiliate program links in your article at all, and if you do, they have to be completely in context and it must be one brilliant article, but that’s not a problem.

You can of course put an affiliate link in your resource box, which would be allowed straight away.

3) Subscribe to your mailing list.

This is one of the better options. Why, because when they sign up for your mailing list, they are giving you permission to contact them via email on a regular basis.

It would be very hard in your article to announce your mailing list in context of the article, as it would come off as a blatant plug, so the best bet would be to include your subscribe email address in your resource box.

Send them to a splash page where you can capture their email address. Or let your readers to send a blank email to your autoresponder/mailing list email address and subscribe from there. Give them a free gift, something of value.

4) Refer your article to others

If you want your readers to refer your articles to other people, here is what you do.

(This is a good idea if you have affiliate links in your article)

You send them to a website, with a refer a friend script. This website also has your previous articles on there as well in an easy to use site.

You see how many possibilities there are.

By giving them something in return with value, like a free 5-day course, you get them to refer your article/website to their friends.

5) Contact you personally

If you want people to contact you personally, don’t make them dig through a website to find your contact details. At the very least, put your email address in your resource box, if not your business phone number.

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